01
Capture every enquiry
Website and embeddable forms, education-fair QR booths, CSV import and an API. Facebook, TikTok, Instagram and Google ad links are tagged with UTM codes automatically.
Turn every student enquiry into an enrolment.
UniLead is the student recruitment CRM and AI admissions counsellor for Malaysian universities and colleges. Capture enquiries from your website, ads, education fairs, WhatsApp and agents — follow up in minutes — and see exactly which spending produces students.
- Built for PDPA 2010
- English & Bahasa Melayu
- WhatsApp-first
- Your data in your own database
Nur Aina binti Zulkifli
Hot · 82Bachelor of Computer Science · January intake · TikTok ad
- AI counsellor answered fees and PTPTN at 11:42 pm and saved her details with consent.
- WhatsApp from Grace (counsellor) 8 minutes after the enquiry.
- Sequence sent the scholarship email on day 7.
Most enquiries are lost before anyone replies.
Scattered everywhere
Leads sit in counsellors' WhatsApp, Excel sheets, fair sign-up papers and ad dashboards — nobody sees the whole picture.
Slow follow-up
Students enquire at night and at weekends and compare several universities at once. The first to answer usually wins.
Marketing spent blind
Without tracking enquiries to enrolment, you can't tell which campaign, fair or agent actually brought students.
Everything a recruitment team needs, in one system.
02
No duplicates, no lost leads
The same student typing 012-345 6789 one day and +60 12-345 6789 the next is recognised and merged. Every lead is assigned to a counsellor in turn, with an instant email.
03
WhatsApp-first follow-up
One-tap WhatsApp with the greeting written, templates with the student's name and programme, and the WhatsApp Business Cloud API when you're ready.
04
AI admissions counsellor
Answers students 24/7 on your website and WhatsApp, in English, Bahasa Melayu and more — only from your own programmes, fees and FAQs — and hands serious enquirers to a counsellor.
05
Automatic nurture sequences
Welcome email now, WhatsApp tomorrow, call task on day 3, scholarship info on day 7. Sequences stop by themselves when the student applies.
06
Pipeline to enrolment
New → Contacted → Qualified → Applied → Offered → Accepted → Enrolled, with lead scoring, follow-up tasks and an alert when a lead waits too long for first contact.
07
Agents, referrals & the programme finder
A portal for overseas agents with automatic commissions, referral links for student ambassadors, and a quiz that matches applicants to programmes they qualify for.
08
Know what produces students
Cost per enrolment by campaign and event, conversion by counsellor and programme, and an intake forecast against your target.
Answers at 11 pm. In Bahasa Melayu. From your own information.
Add the chat to your website with one line of code, or connect your WhatsApp number. The assistant answers questions about programmes, fees, entry requirements, scholarships and hostels — only from what you publish — and never promises admission.
- Asks permission before saving contact details (PDPA)
- Hands the chat to a counsellor when a student is ready to apply
- Every conversation linked to the lead's timeline
- Counsellors can take over, reply and hand back at any time
Aina · Admissions assistant
Berapa yuran Ijazah Sains Komputer? Saya ada STPM 3A.
Yuran keseluruhan Ijazah Sarjana Muda Sains Komputer ialah RM 58,400 untuk 3 tahun. Dengan STPM 3A, anda memenuhi syarat kemasukan dan mungkin layak untuk biasiswa merit 30%. Boleh saya minta nombor telefon supaya kaunselor kami hubungi anda?
Boleh, 012-345 6789
From first click to registration day.
01
Capture
A student fills in your website form, scans the QR code at your fair booth, clicks your TikTok ad, or chats with the AI counsellor at 11 pm.
02
Respond
The lead is de-duplicated, scored and assigned in seconds. The counsellor gets an email and WhatsApps the student from the lead page.
03
Nurture
Sequences keep the conversation going until the student applies; the dashboard flags anyone waiting too long.
04
Enrol & measure
Stages update from your counsellors or your admission system. Reports show cost per enrolment and the intake forecast.
Built for the PDPA 2010 and for your IT team
- Each institution runs on its own database — no shared tenancy
- Explicit consent recorded on every form, with a timestamp
- Unsubscribe link on every email; erasure on request
- Complete audit trail of changes, exports and API calls
- Two-factor sign-in, session control and security alerts
- REST API and signed webhooks for your admission system
Simple plans, paid back by a single enrolment.
With private tuition commonly between RM 40,000 and RM 100,000 per degree, one extra enrolled student typically covers a year of UniLead.
Starter
For colleges getting organised
RM 1,200 / month, billed annually
- Up to 5 staff users
- 5,000 leads a year
- Forms, fair QR booths, CRM and pipeline
- Email follow-up and dashboards
Growth
For universities running campaigns
RM 2,900 / month, billed annually
- Up to 20 staff users
- 25,000 leads a year
- WhatsApp, templates and nurture sequences
- Campaign attribution, scoring and reports
Pro (AI)
For high-volume and international recruitment
RM 4,900 / month, billed annually
- Unlimited staff users
- AI admissions counsellor on web and WhatsApp
- Agents portal, commissions and referrals
- Admission Platform API and enrolment forecast
Enterprise (multi-campus, on-premise, custom integrations): ask for a quote. One-time onboarding fee applies. WhatsApp conversation charges from Meta are passed through at cost.
Questions universities ask us
What is UniLead?
UniLead is a student recruitment CRM for Malaysian universities and colleges. It collects every enquiry from your website, ads, education fairs, WhatsApp and agents in one place, makes sure a counsellor follows up quickly, and tracks each student to enrolment.
Is UniLead compliant with the PDPA 2010?
UniLead is built for the Personal Data Protection Act 2010: every form records explicit consent with a timestamp, prospect emails carry an unsubscribe link, every change and export is in the audit trail, a student's data can be erased on request, and each institution runs on its own separate database.
How does the AI admissions counsellor work?
It answers students on your website chat and WhatsApp using only the programmes, fees, entry requirements, intakes and FAQ articles you publish in UniLead. It asks permission before saving contact details and hands the conversation to a human counsellor when the student asks for one, is ready to apply, or needs something it can't answer.
Do we need the WhatsApp Business API?
No. Without it, counsellors send WhatsApp messages from their own phones with the text pre-filled, and UniLead records them. When you connect the WhatsApp Business Cloud API, messages and the AI counsellor run on your official business number.
Can UniLead connect to our admission or student system?
Yes. A REST API lets your admission system look up and create leads and report each application stage, and signed webhooks notify your systems when a lead is created or changes stage.
Can we manage overseas recruitment agents?
Yes. Each agency gets a portal to submit students and see their progress, commissions are created automatically when a student enrols, and an agent can never claim a student who had already contacted you directly.
How long does it take to start?
A typical institution goes live in one to two weeks: we set up your deployment, import your programmes and existing leads, connect your website form and train your team.
Adakah UniLead menyokong Bahasa Melayu?
Ya. Kaunselor AI menjawab pelajar dalam Bahasa Melayu atau bahasa yang mereka gunakan, dan templat mesej boleh ditulis dalam Bahasa Melayu atau Inggeris.
See UniLead with your own programmes.
A 30-minute online walkthrough for your admissions and marketing leads. We'll show the AI counsellor answering questions about your programmes and how your enquiries would flow into one pipeline.
- No obligation
- Pilot programme available for early institutions
- Go live in one to two weeks